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By drawing on qualitative and quantitative research, fusing it with academic-led desk research and applying it through consultancy, we create an approach that leads strategic insight into consumer behaviour.
Experience Laboratory
The Experience Laboratory enables you to lead the debate about the consumer, informing strategic decisions within your organisation.
To ensure our clients are at the forefront of understanding and thinking in the fields of consumer behaviour, research, brand and channel experience, the Experience Laboratory gives access to an ongoing research community, designed to stimulate new thought and lead debate.
The community comprises no more than 20 members, spanning all industry sectors and incorporating the fields of marketing, research, insight, operations and channel management. Membership starts from 8K a year and includes 2 new research studies a year.
Knowledge Partnerships
Our Knowledge Partnerships provide you with a flexible and tailored knowledge resource, enabling you to keep ahead of the latest trends in consumer behaviour.
With hectic research schedules, internal knowledge is so often led by internal clients immediate, tactical needs. In such environments, having access to creative, rigorous and original thought can be the difference in creating strategic insight. Our knowledge partners have flexible access to tailored desk research, creative consultancy and knowledge workshops.
Our international knowledge partnerships are structured to give tailored understanding of emerging markets. In each case, we give flexible access to any of four regional knowledge bases - Eastern Europe, Indian Subcontinent, Latin America and China & the Far East.
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