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Cross-cultural servicing is a fixture of 21st century business. Globalisation has provided the opportunities for organisations to drive cost efficiencies and scale economies by servicing customers in the UK (and also North America) from 'offshore' locations.
However, servicing customers across cultural boundaries has led to significant 'culture shocks'. In an increasingly global economy, there is a need to better understand how to more effectively service customers across cultural boundaries.
Intersperience is leading this debate with its unique ability to drive business-led consultancy from customer understanding and a deep knowledge of culture.
We work with clients in two ways;
- Syndicated consultancy programme. An ongoing client community committed to delivering more effective cross-cultural servicing. Provides access to cutting edge research and future trends in best practice.
- Direct consultancy or research, specifically tailored to client needs. Our unique research methods allow you to better understand the ‘offshore perception gap’.
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