Multi-country research can often lack continuity and consistency.
Our approach is to build dedicated native research teams that operate from one central location, delivering deeper cultural insight and consistency.
Our unique language capability covers over 60 nationalities, ensuring our clients are able to understand issues that span multiple countries. Our collection methods cover the full spectrum: qualitative, quantitative, mystery shopping as well as the latest online research techniques.
International marketing and branding requires a keen understanding of culture; constantly requiring a balance between management for scale economies and consistency of delivery with the demands of local sensitivities and cultural context.
This global view allows our clients to understand issues that span multiple countries, involve cross cultural servicing and brand perception and how that transcends geographical boundaries.
Benefits of our approach
- More consistent
- More effective
- Deeper cultural insights
- More cost efficient
For more information about our approach click here (opens a pdf in a new window).
Case Study - Virgin Atlantic
Cultural diversity research helps Virgin deliver on passenger service pledge. Click here to read full case study (opens PDF in a new window).
Get involved in our international study:
"The Culture of Mobile and the Internet"
This project spans 9 countries, and aims to understand the following:
How does culture influence the use of a mobile phone?
What is the influence of cultural background on online behaviour?
Is there a difference in the rate of mobile internet adoption between different cultures?
Find out more here about the methodology, aims and objectives, project timeline and fees.
Interested? Please get in touch for further details and a first chat:
Mrs. Pam Taylor, Managing Director
Phone: +44 15395 65450