Multi-country research can often lack continuity and consistency.
Our approach is to build dedicated native research teams that operate from one central location, delivering deeper cultural insight and consistency.
Our unique language capability covers over 60 nationalities, ensuring our clients are able to understand issues that span multiple countries. Our collection methods cover the full spectrum: qualitative, quantitative, mystery shopping as well as the latest online techniques.
International marketing and branding requires a keen understanding of culture; constantly requiring a balance between management for scale economies and consistency of delivery with the demands of local sensitivities and cultural context.
This global view allows our clients to understand issues that span multiple countries, involve cross cultural servicing and brand perception and how that transcends geographical boundaries.
Benefits of our approach
- More consistent
- More effective
- Deeper cultural insights
- More cost efficient
- For more information about our approach click here (opens a pdf in a new window)
- http://www.intersperience-international.com/
The insight provided by Intersperience highlighted the differences in behaviour across Europe. This changed our preconceptions and radically impacted our marketing strategy, saving us time and money.