Gender divide emerges in new analysis of social networking phenomenon
Women are keener on using social networking sites than men according to new research which found that 72% of women use one or more social networking sites compared to just 55% of men.
The data emerged in a breakdown of social networking behaviour by gender carried out as part of a wider study into the social networking phenomenon by international consumer research specialist Intersperience.
Keeping in touch with friends and family was cited as the top reason for using social network sites by both genders, but for women, chatting was the second biggest reason (56%), whereas for men, chatting ranked third after sharing pictures online.
The data also showed that women are proportionately keener than men on using social network sites to make new friends, gain advice, or to share thoughts and feelings.
However, when it comes to the amount of time per week spent on social networking sites, Intersperience found a more even split between the sexes, with the only key difference being that 30% of women spend less than 30 minutes online per week compared to 23% of men.
Intersperience Chief Executive Paul Hudson said: “It may not come as a huge surprise that women like to chat more than men but on a serious note, the gender behavioural differences we detected raise interesting questions for organisations using social networking as a channel to communicate with specific customer segments.”
Related Articles
