|
Our research interests lie well beyond the shores of the UK – our native language researchers
cover all regions of the World, from the more ‘standard’ European languages through to the more
complex regions of Africa, Asia, Americas and the Middle East. In fact, there isn’t a language
or country that we haven’t covered at some point!
Our unique language capability, based out of our global research hub at Lancaster University,
combined with our wide range of research techniques and knowledge centre, ensure that our
clients not only get the best research experience but can also understand the cultural nuances
of brand, product and service in an increasingly global marketplace.
International marketing and branding requires a keen understanding of culture; constantly
requiring a balance between management for scale economies and consistency of delivery with
the demands of local sensitivities and cultural context – what might be termed, ‘Global vs Local’.
Our syndicated study, ‘Culture Clash?’ leads this debate and forms the backbone of our
understanding and knowledge when applied more directly to a client project.
Our international research covers the full spectrum of research from qual to quant, online and
CATI to mystery shopping.
For further information visit www.intersperience-international.com
|
