We are an international consumer research specialist that focuses on understanding consumer behaviour and customer experience.
What makes us different is our ability to fuse together different reference points. Our work combines rigorous empirical research, which spans the full spectrum of qualitative and quantitative techniques, practical desk research and pragmatic business-led consultancy. There are few organisations able to access and synthesise the range of information and data open to Intersperience.
Our intent is to understand the ‘why’ – the significance of things – rather than merely to describe the ‘what’. Insight doesn’t come from data alone but from the models and frameworks used to interpret it. Indeed without these, the best any empirical research can do is tell you what has happened. The strength of framework is paramount to providing strategic interpretation.
We provide strategic insight, ensuring that the decisions our clients make today will prepare them to meet the challenges of the future. In other words: Right Thinking brings Right Action.