At Intersperience we are always on the hunt for new and innovative ideas and striving to find new ways of reaching the truths behind human behaviour. In 2013, we are more excited than ever about collaborating with consumers to gain fresh insights. Our online tools and moderating skills are hone...

The internet; it’s accessible from various places in the World. It covers 78% of North America, 63% of Europe, 27% of Asia … It brings people from several countries to one place - the online world. It’s truly international. It’s global. Since different nations come together on the internet, does it matter that we are all different? How important is it to be culturally sensitive online? Can there be culture clashes on the internet?

Today we access the internet on a smartphone, tablet,...