CEO of Intersperience
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February 12 2013
 Identity CrisisBy Maria Twigge |
The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives.
Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...
August 30 2012
 Where we're at: our new mobile app |
At our ‘Open Ideas’ event earlier this year we highlighted the increasing importance of physical location in a world that many assume is increasingly virtual. Further, 51.3% of the UK population now own a smartphone and use their phone to perform a huge variety of tasks in a wide variety of locations and 73% of these people use mobile internet at least once a day1.
In research terms, being able to determine participant’s location is highly valuable, as it...
April 15 2011
Integrating Online Communities into Facebook |
Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we are more likely to ‘meet them half way’ by entering their space of the social web.
Our ‘Digital Selves’ research has shown how little this group use email, with online communication for them being all about social networking sites, such as Facebook. For them, this is about communication, no...