By Maria Twigge
Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we are more likely to ‘meet them half way’ by entering their space of the social web.
Our ‘Digital Selves’ research has shown how little this group use email, with online communication for them being all about social networking sites, such as Facebook. For them, this is about communication, no...