CEO of Intersperience
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- Consumer & technology (22)
- Consumer spending (8)
- Customer experience (13)
- Insight communities (14)
- Internet retailing (9)
- Market research (28)
- Qual & ethnography (9)
- Retail behaviour (9)
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April 26 2013
 Every bit of insight helps, or does it?By Paul Hudson |
Last week saw some big changes and announcements at Tesco. None of them particularly surprising – they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!
One of the more interesting statements was the comment...
February 12 2013
 Identity CrisisBy Maria Twigge |
The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives.
Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...
February 5 2013
 The Future of Fair Data Use |
Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report
This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...