By Maria Twigge
At Intersperience we are always on the hunt for new and innovative ideas and striving to find new ways of reaching the truths behind human behaviour. In 2013, we are more excited than ever about collaborating with consumers to gain fresh insights. Our online tools and moderating skills are hone...
The athletes are limbering up on the starting line in the e-lympic stadium. In today's race we have the Bulletin Board Focus Groups (BB FG) and the Live Chat Focus Groups (LC FG).
The media has been whipping up a storm about the rivalry between these two consumer research competitors.
But what are their strengths and weaknesses? Let's take a look at their profiles: