CEO of Intersperience
View Paul's Blog >
- Consumer & technology (22)
- Consumer spending (8)
- Customer experience (13)
- Insight communities (14)
- Internet retailing (9)
- Market research (28)
- Qual & ethnography (9)
- Retail behaviour (9)
Search
April 12 2013
 Mobile Mania - A Case StudyBy Maria Twigge |
Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen – the huge increase in methods and amount of communic...
April 5 2013
 Adoption of New Services |
If there’s one thing we can be sure of, it is that change is constant and tomorrow will be different from today. This is especially the case with technology which is continually developing. Businesses are advancing their product offerings and services to maintain a competitive advantage and to meet the evolving needs of the market.
March 22 2013
Making the most of your retail showroomBy Maria Twigge |
As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...