CEO of Intersperience
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April 26 2013
 Every bit of insight helps, or does it?By Paul Hudson |
Last week saw some big changes and announcements at Tesco. None of them particularly surprising – they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!
One of the more interesting statements was the comment...
March 4 2013
Have you been Googled?By Paul Hudson |
“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected.
January 30 2013
Online consumption is changingBy Paul Hudson |
The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note.
They give a snapshot of how we connect to the Internet via the four main devices – Desktop PC, Laptop, Smartphone a...