CEO of Intersperience
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April 12 2013
 Mobile Mania - A Case StudyBy Maria Twigge |
Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen – the huge increase in methods and amount of communic...
August 30 2012
 Where we're at: our new mobile app |
At our ‘Open Ideas’ event earlier this year we highlighted the increasing importance of physical location in a world that many assume is increasingly virtual. Further, 51.3% of the UK population now own a smartphone and use their phone to perform a huge variety of tasks in a wide variety of locations and 73% of these people use mobile internet at least once a day1.
In research terms, being able to determine participant’s location is highly valuable, as it...
May 17 2012
 Social Media in Research: Pros and Cons |
There are now over 901 million members of Facebook (covering around 13% of the World’s population), of which 526 million are active daily users. The number of people using Twitter has also witnessed a significant increase in recent years, a total of around 250 million tw...