CEO of Intersperience
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- Consumer & technology (22)
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April 26 2013
 Every bit of insight helps, or does it?By Paul Hudson |
Last week saw some big changes and announcements at Tesco. None of them particularly surprising – they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!
One of the more interesting statements was the comment...
March 28 2013
The shop of the future (Part 2)By Paul Hudson |
I recently wrote a blog which argued that shops of the future be more of a showroom and point of customer support than as a place for buying things.
In this blog, I want to consider the impact that this will have on the store design, layout and technology in the sho...
March 22 2013
 Making the most of your retail showroomBy Maria Twigge |
As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...