If there’s one thing we can be sure of, it is that change is constant and tomorrow will be different from today. This is especially the case with technology which is continually developing. Businesses are advancing their product offerings and services to maintain a competitive advantage and to meet the evolving needs of the market.
As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...
March 4 2013
“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected.