CEO of Intersperience

![]() Social Media in Research: Pros and Cons |
There are now over 901 million members of Facebook (covering around 13% of the World’s population), of which 526 million are active daily users. The number of people using Twitter has also witnessed a significant increase in recent years, a total of around 250 million tw...
![]() Why we're loving liking |
Our online research and community platform, Jigsaw started life in 2007, when Facebook was in its early days as an open social network and Twitter had just started to emerge. As they say on the BBC, ‘other social networks were available’! It’s interesting to note that back then (just 5 years ago) the talk was all about social status and ‘recommends’!&nbs...
![]() Everything in Moderation: Moderating Online Focus Groups |
I ran my first live chat online focus group back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups which I wish I’d know then. The list is, needless to say, constantly growing and evolving as we try new techniques, incorporate some great ideas from clients, and make the odd mistake along the way. Here...