As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of whatís to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...
February 19 2013
This week we learnt about the latest casualty on the high street, Republic, so I felt compelled to get my crystal ball out and predict the shop of the future! Ambitious? Perhaps, but my aim is to give you an insight into the long term implications of consumer behaviour.
February 12 2013
The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoplesí lives.
Our Digital Futures
project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...