The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.
March 28 2013
I recently wrote a blog which argued that shops of the future be more of a showroom and point of customer support than as a place for buying things.
In this blog, I want to consider the impact that this will have on the store design, layout and technology in the sho...