CEO of Intersperience
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- Kate Nasser (1)
The People-Skills Coach
Kate combines facts, insight and logic to inspire action and behaviour change. - Chris Bailey (1)
Marketing & Customer Experience Designer
www.baileyworkplay.com
Chris is an anthropologist, marketer, and business strategist.
- Consumer & technology (6)
- Consumer spending (3)
- Customer experience (5)
- Insight communities (4)
- Internet retailing (4)
- Market research (8)
- Qual & ethnography (3)
- Retail behaviour (3)
 Flexible research: what do we think we know? |
“there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.”
 Online retail wins, but still fails to deliverBy Paul Hudson |
The flurry of retail Christmas trading statements is over. And without a doubt the winners were online retail. This year, online retail scored a bigger and more significant win than ever before – average spend per online shopper was up by a massive £25 per head, a 15% increase from 2010. By contrast, high street shoppers spent on average £13 less than in 2010. So online retail was clear winners.
However, on closer inspection, our research (conducted through our syndicated online resea...
How the Kindle will revolutionise readingBy Paul Hudson |
I recently blogged about books dying quicker than CDs. This Christmas, the Kindle (and other e-readers) was the tech gift of the year. Without a doubt, this was the gadget to give. Our Christmas research highlighted this trend with 24% of all tech gifts being an e-reader. To me, the most significant...